ESSAYS -
LIST OF AVAILABLE ESSAYS ...
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Lockheed Martin Tactical Aircraft Systems’ Advantages
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An 8 page paper discussing how this company consistently retains its competitive edge. The company instituted computer-aided production techniques long before it was commonplace, saving 20 percent of the former production costs of their aircraft. The world commercial aircraft market is expected to experience high growth rates into the next century, and LMTAS is working now to increase their commercial production from 20 to 40 percent of their total sales in anticipation of that growth combined with reduced defense spending. LMTAS operates in a realm far beyond what most businesses will ever achieve in size, but all businesses can learn from their approach to their method of operations. It appears to be company policy to stay ahead of competition rather than to chase it. Bibliography lists 14 sources.
Filename: Lockheed.wps

The Scientific Forecasting of In-Flight Ionizing Radiation for Flight Crews and Cabin Crews During High Altitude Flight
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This 33 page research study considers the issue of ionizing radiation and the impact on flight crew and cabin crew during high altitude flight. This paper provides an overview of the issue, and then presents a review of the current literature. Bibliography lists 29 sources.
Filename: MHionizr.wps

Administrative Management of a U.S. Airline
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This 12 page paper discusses what administrative management is, and how it can be used to manage a major air carrier; in this case, Southwest Airlines. Bibliography lists 5 sources.
Filename: HVAdminA.rtf

21st Century / Century Of Air Cargo
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A 5 page paper that looks at the industry's claim, and support for the claim that air cargo is the industry of the 21st century. The paper also looks at the current problems facing the industry and what international leaders, public and private, are doing to resolve those problems. Bibliography lists 7 sources.
Filename: Aircargo.wps

A LONGPEST Analysis of the Airline Industry
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This 6 page paper looks at the local, national and global influences that are felt by the airline industry. Concentrating on the UK industry the paper considers the political, social economic and technological influences at these different levels. The bibliography cites 3 sources.
Filename: TEpestav.rtf

A Marketing Analysis of JetBlue
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This 9 page paper looks at this thriving but small airline. Marketing Mix is used to evaluate this company. The industry is discussed in general and an outlook is included. Bibliography lists 11 sources.
Filename: SA438Jet.rtf

A Research Project To Determine The Best Way Of Increasing Customer Loyalty At Scandinavian Airways Systems (SAS)
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This 79 page paper is a dissertation style paper undertaking research to look at how the Scandinavian airline SAS can improve customer loyalty and the potential of using customer relationship management (CRM) to achieve increased loyalty. The paper looks at the development of the company, how they compete and the current loyalty system that is in place followed by an in-depth literature review concerning customer loyalty and CRM. A methodology is offered and simulated primary research results are presented before a conclusion is reached that recommends the adoption of a CRM system. The bibliography cites 54 sources.
Filename: TESASloyal.rtf

Advances in YF-22 Cockpit Design
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5 pages. The purpose of this paper is to examine the advanced human factor/ergonomic design features that have been incorporated into the YF-22 fighter cockpit and the Joint Strike Fighter cockpit. This will be based on a detailed discussion on fusion based avionics and any other advances in cockpit design that improve pilot's situational awareness and reduces pilot workload in a demanding single seat fighter aircraft. There will be some comparison to F-16 fighters as well. Bibliography lists 5 sources.
Filename: JGAyf22s.wps

Aer Lingus Case Study
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This 24 page paper looks at the Irish airline Aer Lingus and considers it marketing and strategy. Written in five parts that paper examines how the company has managed to place customers first so effectively, how knowledge of their customers buying behaviours have helped with decision making processes, the use of customer perception in marketing, the value of relationship marketing and how this may be implemented at Aer Lingus. The bibliography cites 21 sources.
Filename: TEaerlingus.rtf

AEROSPACE INDUSTRY, MARKET FORCES AND TRENDS
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This 6-page paper focuses on trends and economics of the aerospace industry ,including competition and market structures of the industry. Bibliography lists 5 sources.
Filename: MTaeroin.rtf