ESSAYS -
LIST OF AVAILABLE ESSAYS ...
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Evaluation - Organization Performance Improvement
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A 12 page paper. The writer discusses specific categories to include when evaluating an organization. For each category, the writer discusses what a consultant would need to know; or what items to review in that category. In some cases, a list of questions is provided to demonstrate what information the consultant would need to obtain to perform that evaluation. The areas include leadership, strategic planning, customer and market focus, human resource focus, process management, communication and four more categories. Bibliography lists 9 sources.
Filename: PGOPIMP.rtf

Example Memorandum: Employee Layoff
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5 pages in length. This paper is a model for an inhouse memorandum, not intended for distribution to employees. It concerns the owner of a small printing company that has been operating for ten years who has to lay off one employee. Using ethical criteria we see how an employer would judge who to lay off and why.
Filename: JGAfires.wps

Examples of Letter Writing
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This 5 page paper provides two basic examples of letter writing. These examples demonstrate the different approaches to outlining directions for specific scenarios, first when addressing the letter to a friend and then as an interoffice memo. This paper also provides an example of how an individual might apply ethics to the facilitation of a business meeting.
Filename: MHLetter.wps

Expanded Business Plan for Sweetwater Sweets
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A 20 page business plan that builds and expands on the 10-page version with additional information. Sweetwater Sweets is a confectioner establishment that has been in business for 26 years. Its present owners have maintained the business in a manner consistent with sound and standard practices but have reached retirement age and wish to dispose of the store. It carries a reputation of being dependable, reliable and offering midrange candies that are midway on a continuum between luxury designer chocolates and packaged mass-produced goods. This plan takes Sweetwater Sweets through its next generation of existence. The new owners envision expansion of the current location, operating kiosks in other local malls in the holiday season, targeting corporate clients and taking advantage of the opportunities offered by e-commerce. Bibliography lists 10 sources.
Filename: KSbizCandy20.wps

Feasibility Study / Boston Business
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A 12 page 'how-to' on preparing a feasibility for a restaurant in Boston. The author looks at special conditions in Boston, including growth plans and projects, but also considers demographics, business relationships, funding, advertising and business regulations. Bibliography lists 9 sources.
Filename: Cnboston.wps

Feasibility Study: Autos for Long Distance Driving
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A 6 page paper evaluating the 2002 Toyota Corolla Sedan CE, 2002 Honda Civic Sedan DX and 2002 Dodge Neon Sedan for the performance they can be expected to give in long-distance driving away from cities except perhaps for passing through them. The paper evaluates the cars in terms of comfort, safety and reliability, and also as alternatives to either flying, travel by train or travel by bus. It recommends that the business fleet be comprised of Hondas, using slight fuel efficiency advantage as a “tiebreaker” between the two. Bibliography lists 3 sources.
Filename: KSfeasStAuto.rtf

FedEx SWOT
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A 6 page paper that begins with a brief historical overview of FedEx. The rest of the paper presents a SWOT analysis. Bibliography lists 6 sources.
Filename: PGfdex06.rtf

Five-Year Marketing Plan: Home Depot Inc.
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This 16 page paper presents a marketing plan for the named company. Home Depot Inc. is the largest home improvement chain in the world and the second largest retailer (after Wal-Mart) in the United States. The company has historically offered a vast array of home and garden improvement products at the lowest cost possible with the best customer service. In recent years, its customer service has declined dramatically. This paper presents a market analysis that includes a company profile, industry analysis, analysis of the competition, a SWOT analysis of the company, mission, financial and nonfinancial goals, target markets, customer analysis, expanded services, marketing mix (4Ps), selected financial data, and a marketing plan with five-year financial projections and the five-year implementation plan. 3 Tables are included. Bibliography lists 15 sources.
Filename: PGhmdpo.rtf

FLAVORED MILK -- A MARKETING PLAN
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This 17-page paper offers an example of a market plan for a manufacturer of flavored milk. Topics discussed include a market analysis, analysis of the target market, promotion and distribution tactics and the importance of packaging. Bibliography lists 6 sources.
Filename: MTflamil.rtf

Flexible Office Hours Proposal - Diablo Drilling Corporation
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Flexible Office Hours Proposal - Diablo Drilling Corporation: A 10 page paper that presents a proposal suggesting the implementation of a flexible work schedule for the employees of the main business office of a small drilling contracting company. Also discussed are the various ways that this option could benefit both employer and employee. The purpose of the plan, which is to reduce the amount of productive work time lost by initiating the option of more flexible work hours, is thoroughly explained as it applies to a small office with a total of four participating employees. Also included are technical and management plans, organization qualifications, cost analysis and recommendations. Bibliography lists 5 sources. LCDiablo.doc
Filename: LCDiablo.doc