ESSAYS -
LIST OF AVAILABLE ESSAYS ...
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A REGIONAL BUSINESS STUDY: WEST MIDLANDS
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This 25-page paper provides a sample marketing report regarding a fictitous consultancy firm setting up a branch in West Midlands in the UK (the company itself is located in South Wales). Factors examined include a STEEPLE analysis, human resources and budgeting. Bibliography lists 40 sources.
Filename: MTwesmid.rtf

A sample sales presentation
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5 pages. This is a sample sales presentation for an anonymous company. Describes employee benefits as well as a plan applicable to any company in sales with a sample cost/budget analysis. Discussion includes how to build repeat customers and the successful management of a sales or marketing company. Bibliography lists 2 sources.
Filename: JGAsales.wps

A Sociological View Of Hooter's™
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A 5 page paper written as a letter to the editor of a newspaper, which has received and printed several disparaging letters with the opening of the city's first Hooter's restaurant as their topics. One woman called the new Hooter's a 'breastaurant;' a man wrote in response that the women should tend the kids and not worry about it. This paper gives some sociological insight regarding the popularity of the restaurant and explains some of the country's fascination with it. Bibliography lists six sources.
Filename: Hooters.wps

Alfredo Vea, Jr : The Silver Cloud Café (1996).
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(3 pp) ' Zeferino drove down Folsom Street wondering why he had never noticed Raphael's Silver Cloud Cafe and Bar. He had driven down Folsom Street, down Seventeenth, and even down Shotwell on hundreds of occasions, investigating scores of cases. He conjured up a mental picture of the area as he waited at a stoplight--the Rite Spot restaurant was there, a transmission repair shop, and an empty field surrounded by Cyclone fencing. How could he miss seeing something that Teodoro had insisted would be irresistible?' And so begins Vea's Silver Cloud Café, a place that once you stop and visit, you too will find to be irresistible
Filename: BBveaSCC.rtf

AN ANALYSIS OF CHURCH & DWIGHT
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This 5-page paper is a business analysis of Church & Dwight, manufacturers of Arm & Hammer baking soda and other products. The paper discusses the industry (using the Five Forces analysis), performs a SWOT analysis on the company, examines strategies and financial ratios. Bibliography lists 1 source.
Filename: MTcdana.rtf

ANALYSIS FOR ESPERANTO, INC.
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This 7-page paper bases an export analysis of U.S.-based Esperanto, Inc. and its goal to export unusual gifts for sale in Canada. Issues touched on in this report include export policies and goals, long-term objectives, external conditions, timelines and a risk analysis for the venture. Bibliography lists 3 sources.
Filename: MTespinc.rtf

Analysis Of Business Plan - Froghop
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This 3 page paper discusses and provides an analysis of a business perspective prepared by Froghop. The writer responds to three questions: does the plan include the essential elements of a business plan, is the plan well-written, and if the plan is realistic enough to obtain funding. Bibliography lists 2 sources.
Filename: PGfrogh.RTF

Appeal To A Potential Investor
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In this well-written, persuasive letter, the writer attempts to convince a wealthy businessman to put money into currency investing through a specific investor. The writer discusses a 'practice' fund setup in the recipient's name which had already evidenced in ability to yield impressive profits.
Filename: Russlett.rtf

Applying Sales Management Principles: Gateway Inc.
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An 11 page paper. This essay presents a sales plan for Gateway, Inc., which is the #2 direct marketer of personal computers. Topics include: description of Gateway, Inc, including their vision and philosophy; selected fiscal data; marketing mix (4Cs); competition; fiscal comparison with primary competitor; competitive environment; goals; marketing strategies; sales plan monitoring and controlling; summary and conclusions. 2 tables are included. Bibliography lists 12 sources.
Filename: PGgate.doc

ARAMARK - Time And Attendance Project
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This 15 page paper focuses on decision making within an action research project from the consultant's perspective. The company used is ARAMARK and the outcome of the project is to implement a more effective time and attendance system that will, among other things, eliminate overstaffing and understaffing, automatically calculate payroll, allow employees to access their own information and to reduce labor costs by at least $1 million per year. Sections in this essay include: action plan, executive summary, problem statement, which includes a brief overview of the company, identification of the problem, including alternative solutions, first client meeting, discovery and dialog, second client meeting, including the savings associated with the recommended solution, and final reflection. 1 Table is included. Bibliography lists 8 sources.
Filename: PGaramrk.rtf