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Papers On Marketing Case Studies
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PowerLeap / Company & Product Overview
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5 pages in length. PowerLeap provides help for those seeking to upgrade their computer systems online. Located at www.powerleap.com, the company offers a vast array of upgrade options, services and informational fact sheets. In an effort to make one's computer upgrade a relatively hassle-free experience, the site also supports several discussion groups where people find valuable interaction with other consumers with regard to potential problems about upgrading their systems. The writer offers an overview of the company and its products. No additional sources cited.
Filename: Powrleap.wps

Case Study / Makhteshim Chemical Works
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This 5 page paper explores the problem of an Israeli company wanting to capture a market share in the flame retardant industry in the United States. Their efforts to date have been unsuccessful. This essay offers recommendations and supporting rationale.
Filename: Chemwork.wps

Company Overview Of B.P. Oil
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6 pages in length. The writer discusses competitive environment, mission statement, organization chart, total quality management, business plan, government regulation, licensure, certification and accreditation as they relate to B.P. Oil. Bibliography lists 2 sources.
Filename: TLCbpoil.doc

Opening a Coffeehouse/Dance Bar with the Latest in Entertainment and Management Technology
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This 8 page report discusses opening and operating a coffeehouse/dance bar and the technology that can bring it all together in terms of entertainment, business functions, and management. Numerous challenges exist as part of the start-up process. However, owners of the club are profiled as determined to create a facility that is genuinely prepared to enter the future with every tool high technology can provide. Bibliography lists 5 sources.
Filename: BWdisco.rtf

Celeron and Pentium II Processors
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A 5 page paper discussing the difference between the two processors. For the most part it appears as though the only difference between the two may be that the Pentium II is ever so slightly faster, and the Celeron is generally much less expensive. Bibliography lists 7 sources.
Filename: RApentium.wps

Intel & Microsoft -- The Pricing Strategies of Industry Leaders
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A 16 page research paper on Intel's pricing strategy with regard to Pentium chips and Microsoft's pricing strategy regarding Windows and other products. Manufacturing costs, marketing factors, and the competitive environment are all taken into account as the writer discusses Intel's historic pricing patterns and makes predictions for the future while doing the same for Microsoft as well. A number of specific pricing examples and statistical data is provided. Bibliography lists 15+ sources.
Filename: Pentpric.wps

Intel Pentium III: Privacy Issues: In the modern, computer generated world, advancement in technology are not unusual - it is expected. In late January, 1999, Intel Corp. released its enhanced graphics and multimedia chip, code-named Katmai, will be
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an embedded ID/serial number in each chip. The ID number will more accurately identify the system owner and offer greater protection. The ID chips were designed in an effort to address anti theft and anti fraud concerns, and the growing security issues surrounding e-commerce. There's been so much uproar over the potential for privacy infringement that Intel says it will provide software for users to mm off the serial number. The concern about privacy is real, though it may be being blown out of proportion. Intel has not dealt directly with the problem and seems intent on maintaining it's position that the chip can be disabled sufficiently with the software they provide. As of yet, they have not addressed the concerns that another program could re-activate the system and, or, it is completely disabled by their software. This 5 page paper examines the concern over privacy. Bibliography lists 10 sources.
Filename: KTintell.doc

Is Microsoft A Monopoly?
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This 6 page report discusses the classic definition of monopoly and how Microsoft does or does not fit that description based on basic principles of microeconomics. Bibliography lists 4 sources.
Filename: Msmono.wps

Microsoft / Successful Strategies For Today and Tomorrow
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In 1987, a PC Week editorial remarked that Microsoft would have to 'pull off a marketing miracle' to get people to use their new version of Windows. Years later, the joke's on PC Week and this 8 page report examines just how Microsoft's strategy has prevailed and how it hopes to continue to do so in the future. Projects, plans, and new Microsoft products & services are presented. A FREE chronology of the company's development is included .Bibliography lists 8 sources.
Filename: Microsof.wps

Microsoft / The First Decade
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A 5 page paper on the success of the Microsoft Corporation. Concentrates on the first ten years spanning between 1976 and 1986. Products and management styles are included. Bibliography includes six sources.
Filename: Microsft.wps


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