ESSAYS -
LIST OF AVAILABLE ESSAYS ...
Select any essay below and it WILL be delivered to you TODAY via your choice of e-mail or fax! --Only $9.95/pg!-- The bibliography page(s) are always FREE!

Coca-Cola Company Analysis
[ send me this essay ]
A 16 page paper that begins with an historical overview of The Coca-Cola Company from its beginnings in 1886. This section also provides information about the company that many people do not know, such as it sells only the syrup for Coca-Cola products, not the finished bottle or can of Coke. It further provides some information on the evolution of the company. The essay then moves into an analysis of the company using the SWOT analysis format. This provides insight into a company's strengths and weaknesses and the opportunities and threats the company may face. Some statistical data included. Bibliography lists 14 sources.
Filename: PGcoca9.rtf

Coca-Cola Marketing Issues
[ send me this essay ]
A 5 page paper that begins by reminding the reader of a couple of serious mistakes this company made in the past. The writer discusses current marketing strategies of Coke and discusses what they need to do for a stronger marketing campaign. Bibliography lists 6 sources.
Filename: PGcokmk9.rtf

Coca-Cola Marketing Strategies
[ send me this essay ]
A 10 page paper. The Coca-Cola Company has been the world's largest producer of carbonated soft drinks for many years. It holds that position through diversification, development of new products, creating new markets, and market penetration. This essay reports and discusses the company's marketing mix, how they target niche markets, and how they position the company. Bibliography lists 12 sources.
Filename: PGcokemk.rtf

Coca-Cola Strategic Situation
[ send me this essay ]
A 6 page paper providing analysis of Coca-Cola according to Porter's five forces, competitive analysis and SWOT analysis. The company's focus has been selling product, but it may have finally learned the necessity of selling the customer. In the end, it will make little difference what Coca-Cola wants to be or wants to provide to its market. Coca-Cola has not yet evolved past the mid-1990s; bringing it into the present will be among new CEO E. Neville Isdell's greatest challenges. Bibliography lists 8 sources.
Filename: KScokeSWOT.rtf

Coca-Cola: International Marketing Strategy Shift
[ send me this essay ]
A 20 page paper discussing the shift in Coke’s marketing perspective from a global view to one that is much more local in its approach. The company suffered massive setbacks in Europe when contamination in cans sold in Belgium and northern France sickened consumers. This is one reason for the shift away from the global focus, but there are others as well. The purpose here is to examine the shift from global to local focus, particularly as it applies to Coca-Cola France. Bibliography lists 18 sources.
Filename: KScokeIntFr.rtf

CoCo Jewelry Online
[ send me this essay ]
A 7 page paper discussing site design and ease of use by customers in an e-commerce environment. The paper uses the site of http://www.cocostore.biz/ for evaluation of the site and recommendations for improvement. Bibliography lists 2 sources.
Filename: KSitCoCo.rtf

Coffee Culture and Consumerism
[ send me this essay ]
This 15 page paper looks at coffee culture throughout the world and how it affects consumer behavior. Turkish coffee is highlighted. The history of coffee is also included as part of the study of coffee culture. Bibliography lists 8 sources.
Filename: SA108Cof.wps

Coke IMC Plan
[ send me this essay ]
A 5 page paper providing an integrated marketing communications plan for the "classic" Coca-Cola product. The paper identifies the 13-18 target market and promotional objectives. It describes the promotion mix and provides a $2.3 million budget, and provides four points for evaluation. The plan includes advertising in high school newspapers and teen-focused magazines but focuses on using the electronic environment, video games, malls and cell phones. Bibliography lists 7 sources.
Filename: KSmktgCokeIMC.rtf

Colgate and the Toothpaste Market in the US
[ send me this essay ]
This 6 page paper examines the developments and use of technology by Colgate Palmolive in the toothpaste market in the United States. This is placed in the context of the larger toothpaste and oral hygiene market looking at distribution and general market trends. The bibliography cites 6 sources.
Filename: TEtoothpastcol.rtf

Collecting and Using Marketing Data; The Case of Tesco
[ send me this essay ]
This 4 page paper looks at a company that has shown great skills in the collection and use of market data. Tesco, a UK supermarket, has used its’ ability to collect and analysis market data to create a competitive advantages. This paper looks at how the data collection takes place and why the data collection has been so successful. The bibliography cites 2 sources.
Filename: TEmarktesco.rtf