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Papers On Marketing & Consumer Behavior
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Business Plan for HonduCel
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A 10 page paper examining Honduras as a site for establishing a third cellular telephone service. One of the poorest countries in the Western Hemisphere, Honduras actively strives to grow an export-based economy in a democratic, free-market structure. By 2002, cellular telephones outnumbered land lines and held greatest promise for upgrading telephone communications in Honduras. Per-minute call rates remain high, likely due at least in part to the fact that there are only two providers of cellular service in Honduras and therefore not enough competition to drive rates down according to market forces. HonduCel proposes to change that equilibrium. Bibliography lists 6 sources.
Filename: KSintlBizHonCel.rtf
Business Proposal for Mobile Oil Change, LLC
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A 9 page business proposal for a mobile oil change service in Denver, Colorado. The paper provides business description, competitive analysis and marketing concept. Mobile Oil Change provides a necessary service at competitive prices and at times and places convenient for customers. All companies owning any size fleet of vehicles needs the service, and every business needs the increased efficiency that Mobile Oil Change service can provide. Bibliography lists 7 sources.
Filename: KSbusPlMobOil.rtf
Business Research Process
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A 17 page paper reflecting a cross section of the type of work a business researcher could expect to see in the course of a week on the job. There are four separate projects included in this researcher’s representative work week, ranging from selecting a country for a new product launch to evaluating the demographic data from Zip code 60614 (a wealthy area of Chicago) as compared to the same data points for the United States overall. It also addresses organizational culture and types of businesses recommended for a new strip mall in Zip code 60614. Includes several charts, graphs and one large data table. Bibliography lists 14 sources.
Filename: KSresBizMgmt.rtf
Business Results at World – Road Ramming Cycles
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A 3 page paper discussing the financial results of a fictional company, emphasizing its marketing expenditures relative to total revenues. No sources listed.
Filename: KSfinRamCyc.rtf
Business Strategy and Paradigms
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This 3 page paper looks at oligopoly and other business concepts such as consolidation. Market concentration is discussed as well. Bibliography lists 3 sources.
Filename: SA333bus.rtf
BUSINESS TERMS
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This 7-page paper defines certain terms in business, such as marketing strategies, cost leadership, differentiation and possible defensive positions a takeover target firm can use to prevent an acquisition. Bibliography lists 5 sources.
Filename: MTbuster.rtf
Business to Business E Marketing
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This 11 page paper considers the way in which businesses use e-commerce, how it developed and how it can be marketed to take advantage of the perceived efficiencies it can produce. Points raised are illustrated by reference to real companies. The bibliography sites 15 sources.
Filename: TEemark2.wps
Buyer Behavior: Estee Lauder's Eye Cream
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A 10 page paper which examines
consumer behavior as it relates to needs and wants of a product. The product is Estee
Lauder's eye cream. The paper presents an overview of the product, conducts an interview
with users, and then discusses aspects of the product that are satisfactory or need work.
Bibliography lists 10 sources.
Filename: RAeyecrm.rtf
Buyer Behaviour
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This 5 page paper considers how buyers make their purchase choices and what influences that choice. The writers compared the purchase of a holiday and of insurance to demonstrate the difference that may be present. The bibliography cites 8 sources.
Filename: TEbuyer1.rtf
Buyer Behaviour Analysis; Developing a Model
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This 16 page paper consider the way in which buy decided to make a purchase, the influences on that decision and how a supplier may use this to their advantages. The paper then goes on to develop a model of buyer behaviour identification based on the models of category based and piecemeal processes of purchasing. The bibliography cites 9 sources.
Filename: TEbuybeh.wps
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