ESSAYS -
LIST OF AVAILABLE ESSAYS ...
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Analysis of Marketing Opportunities; The Car Market in Australia
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This 16 page paper examines the macro environment in Australia to consider the suitability of launching a new luxury hybrid car. The paper outlines the product and then considers the economic, demographic, cultural, natural, technological and political influences from the theoretical and the practical perspective. The bibliography cites 7 sources.
Filename: TEauscar.rtf

Analysis Of Nokia Corporation
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A 16 page paper. The writer begins with a very brief introduction to Nokia Corporation. The first section of the paper reports and discusses the historical growth of the company and relates the stages of growth to two specific sets of years – 1992 to 1997 and 1998 to 2001. There were significant changes in Nokia's performance between 1997 and 1998. The second section discusses the challenges Nokia has and is facing and how they have responded to those challenges. The last section discusses the business strategies of each Motorola and Nokia over the last several years. Market share data are included. Bibliography lists 15 sources.
Filename: PGnok.rtf

Analysis of Ten Print Advertisements
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This 10 page paper analyses ten colour advertisements that have appeared in magazines. The paper considers the position of the ad, the target market characteristics and lifestyle traits, the aim of the ad and whether this advertisement would be suitable to run in a different culture. The bibliography cites 10 sources.
Filename: TEadanal10.rtf

Ansett Airlines
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5 pages in length. Since 1936, the Australian airlines named after founder Reginald Myles Ansett has demonstrated an unwavering attention to performance, safety and customer satisfaction. In order to maintain its high level of industry presence, company executives have endeavored to apply their objective from the inside out, capitalizing upon the importance of internal cohesion as it relates to external performance. Bibliography lists 8 sources.
Filename: TLCanset.wps

Apple Computer: Marketing Audit
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A 20 page paper. This research paper offers a marketing audit of Apple Computer Inc., therefore, it includes numerous different sections that include but are not limited to: microenvironment; task environment; marketing productivity; marketing function analysis; marketing strategy, marketing organization and marketing systems. Within each major heading, there are a number of subheadings. Bibliography lists 19 sources.
Filename: PGaple.3.wps

Apple Inc; Product Perception Maps
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This 4 page paper presents three product perception maps for Apple products. The products examined are the iMac, the iPod and iTunes. Each are discussed and placed on a two dimension grid which assess the most important perceptions to the customer when making the purchase decision. The bibliography cites 5 sources.
Filename: TEapplePPM.rtf

Apple Mac Versus Dell Marketing
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This 3 page paper compares the marketing strategies for Apple computers and Dell computers. Bibliography lists 4 sources.
Filename: PGdlmc.rtf

Applied Public Relations (Book Report)
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This 3 page paper provides an overview of Applied Public Relations: Cases in Stakeholder Management. The book is critiqued as well. Bibliography lists 2 sources.
Filename: SA615APR.rtf

Applying Marketing Research
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This 14 page report discusses the importance of marketing research in terms of planning for the future and providing for an overall and integrated marketing effort. This report uses the examples of “super-stores” and warehouse clubs and the ways in which consumers take advantage of their products and services. Bibliography lists 6 sources.
Filename: BWapmark.rtf

Approaches to Market Research
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A 3 page paper discussing ways that an entrepreneur might approach conducting market research. Organizations devoted to conducting and selling such research exist of course, but their prices often are beyond the reach of entrepreneurs and the information contained in them is addressed to larger organizations. Government-generated information (local economic census, tax records) can provide insight in trends; direct survey of potential customers can supply information from the customer perspective. Bibliography lists 1 source.
Filename: KSmktgResearch.wps