ESSAYS -
LIST OF AVAILABLE ESSAYS ...
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A Report on the Supermarket Sector of the UK Retail Industry
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This 6 page paper consider the structure and performance of the UK supermarket sector. The paper the carries out a TEST analysis before undertaking a SWOT analysis of both Morrison’s and Safeway and considering if the proposed acquisition would be good for the companies and the consumer. The bibliography cites 6 sources.
Filename: TEsafway.rtf

A Retail Case Study; Marks and Spencer
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This 10 page paper considers the position of Marks and Spencer as a retailer looks at how the have differentiated and sought to gain cost advantages and the way they are competing with reference to Ansoff's matrix and Porters five forces model. The paper then considers how they should continue to compete in the future. The bibliography cites 10 sources.
Filename: TEmarksret.rtf

A Situation Of Poor Listening In The Corporate Environment
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7 pages in length. The writer discusses how empathetic listening – also called mindful listening – is being one-hundred percent present in body, mind and soul when the other person is talking without inserting verbal interruptions or facial distractions. Bibliography lists 6 sources.
Filename: TLCListeng.rtf

A Solution for the Struggling Airborne Express
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This 4 page paper looks at the problems endured by Airborne Express. A proposed solution involves revamping insurance and pension plans. Bibliography lists 4 sources.
Filename: SA314AE.rtf

A Strategic Analysis of Delta Airlines
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This 5 page paper considers Delta airline and the way in which they have developed their value net and positioned themselves for future growth. The paper considers changes in the value chain, how strategic alliances are being used and the relationship with passengers and travel agents. The bibliography cites 6 sources.
Filename: TEdelstr.rtf

A Strategy For Google
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This 4 page paper considers what strategies Google should pursues in the future The paper looks at the existing competences and operations, the management of the company and the market in which it is to develop before predicting a strategy that will result in head to head competition with Microsoft.
Filename: TEgoogle.rft

A Strategy For Handspring
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This 9 page paper looks at the strategic alternatives that are available for Handspring considering the company core competences and the condition of the competitive environment. A recommendation is made and then an plan for implementing that recommendation is given. The paper ends by considering control and evaluation. The paper is based in a case supplied by the student. The bibliography cites 4 sources.
Filename: TEhandspring.rtf

A Study - Low Cost Airlines vs Ferries
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This 6 page paper. Why do people choose a ferry or a low-cost airline to get to the same place? This paper offers a draft questionnaire to be administered to random passengers of a budget airline and the ferry. The paper also presents questions for semi-structured interviews of SeaCat Ferry employees for the purpose of learning how the company operates. Bibliography lists 7 sources.
Filename: PGireln.rtf

A STUDY OF THE DIAMOND INDUSTRY
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This paper examines the diamond industry, its history, costs and processes of mining and production and marketing of the gemstones. The paper also discusses the role of De Beers in the overall development of the industry. Bibliography lists 7 sources
Filename: MTdiamon.rtf

A SWOT Analysis of W H Smith PLC
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This 3 page paper performances a SWOT analysis on the UK retail chain W H Smith’s. The paper considers the strengths, weaknesses opportunities and threats the company faced in the year 2001. The bibliography cites 4 sources.
Filename: TEwhsmit1.rtf