ESSAYS -
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Accountancy, Decision Making, Marketing, Motivation – Tutorial
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This 62 page paper incorporates 5 essays addressing different topics within the general headings in the title. Essay #1 begins with a scenario and then discusses quantitative methods for forecasting, specifically explaining the time-series decomposition model. The essay does not include actual calculations but describes this model. Essay #2 focuses on strategic marketing management and includes discussions of developing brand loyalty and brand equity and marketing and advertising to gain market share. This essay also includes a discussion of the importance of global branding. Essay #3 is about managing people and organizations and includes discussions and explanations of several theories of motivation, including a discussion of theories of motivation for today's knowledge workers. Essay #4 discusses accountancy for managers and includes explanations of the absorption costing approach, marginal costing and activity based costing. The last essay is about strategic decision making and competitor analysis. It discusses economies of scale, economies of scope, marginal costing, price elasticity of demand. This final section also includes a comprehensive discussion of Porter's structure -> conduct -> performance paradigm and resource-based approaches to strategy. Numerous examples are incorporated in each section. 4 Illustrations are included. Tutorial comments are incorporated throughout the text. Bibliography lists 44 sources.
Filename: PG52mis.rtf

Accounting in the Realm of Electronic Commerce
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Ecommerce saves time and money, particularly in relationship to accounting functions. By allowing the bank to handle cash, the vendors to handle accounts payable, the stock vendor to handle the stock investment portfolio, etc., the company can be stripped down to its barest essentials . . . in support of a fully functional financial institution, no matter its trade. Reviewed in this regard are internets and intranets, advantages and disadvantages of ecommerce, batch and real-time processing, EDI, and ERP systems. Bibliography lists 3 sources. jvActUse.rtf
Filename: jvActUse.rtf

Acer's Contemplation of Manufacturing in Canada
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A 7 page paper discussing whether Acer Computer should expand manufacturing operations to include a site in Canada. The company already maintains shipping and repairing facilities, and the proposal is that Acer Canada institute a build-to-order scheme patterned after that of Dell Computer. The year is 1996 and long-term projections already call for the PC industry to suffer certain decline. Superficially, it is not the time to begin manufacturing PCs and expect to be profitable, but the SWOT analysis of the situation indicates that adding manufacturing to current existing operations is a sound and relatively inexpensive move. The paper recommends that Acer add manufacturing to existing Canadian operations. Bibliography lists 1 source.
Filename: KSAcerCan.wps

Action Accessories
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This 5 page paper answers a series of questions about a case study that explores the issues facing a new company at start up. Bibliography lists 2 sources.
Filename: HVActAcc.rtf

Activity Based Systems: Their Effective Use in Costing Exercizes
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This 6 page paper looks at what an activity based system is, the way it may be used along with its advantages and disadvantages. The paper then ends with a case study of a successful company which has used this to system to change from a loss making company into a profitable and thriving organisation. The bibliography cites 6 sources.
Filename: TEactbas.wps

AcuScan Case Study
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A 7 page paper that analyses this case study, which was supplied by the student. The case involves a company's need to increase revenues. Analyses include: assumptions of key players, their arguments and evaluation of those arguments, and conclusions including recommendations. The last page is an executive summary. Bibliography lists 1 source.
Filename: PGacuscn.rtf

Addressing Operations Problems at Riordan Manufacturing
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A 3 page paper discussing possible solutions to identified problems in Riordan's processes. The paper recommends upgrading information systems to accommodate improvements in receiving, inventory management and supply chain management. Bibliography lists 2 sources.
Filename: KSopsMgRior2.rtf

Advantages And Disadvantages Of Building Learning Organization
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A 20 page paper. The first part of the paper identifies and discusses the five disciplines of the learning organization as described by Peter Senge. The second part of the paper discusses the strengths, weaknesses, advantages and disadvantages of attempting to build a learning organization. Examples are provided. Bibliography lists 17 sources.
Filename: PGlrnor2.rtf

Advantages of Multibusiness Corporations
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The structure of a business can be the single most important aspect of whether or not it weathers the economic storms of the modern world. The consumer may not know the nature of the structure; whether it is a sole proprietorship, a partnership, a corporation or a limited liability company - but it may make a significant difference to the amount of taxes that are paid, how the employee is able to share in the profit, the response that can be made to a lawsuit and how it is bought and, or, sold. This 5 page paper first describes the alternative structures, then explores the advantages in a multibusiness corporation. Bibliography lists 5 sources.
Filename: KTadcorp.wps

Airline Strategy: A Comparison of Southwest, Delta, United, and American Airlines
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A 5 page discussion of the factors influencing airline success and failure. Identifies Southwest as standing head and shoulders above its competitors in term of market share. Notes that this success revolves around Southwest’s emphasis on being a short-haul company; one that doesn’t pretend to offer many of the amenities of the industry icons like Delta, United and American Airlines. Its emphasis is getting from point A to point B in as expedient and efficient manner as possible. The author asserts that while the other airlines wouldn’t benefit as much from changing their route structure they would benefit from a greater concentration on efficiency and less on customer amenities. Bibliography lists 3 sources.
Filename: PPairlin.rtf